Hotel Management · Branded Residences · Real Estate

Hotels. Residences.
Ownership.
Investment. One Group.

TARA Hospitality Group — end-to-end hotel operations, branded residence management, vacation ownership programmes, and real estate investment management.

Five-star luxury hotel lobby showcasing THG hospitality standards
3Pre-openings managed across India, UAE, Kenya, South Africa, Kuwait, Canada
14Years at Fairmont Raffles International
28+Years: Raffles, Fairmont, Oberoi, IFA
UAESovereign Estates & Palaces

“When I walk into a struggling hotel, I don't see a problem — I see the team I'll build, the guests we'll delight, and the returns we'll deliver together.”

— Rana Mukherji, Managing Director
Your Path to Success

Your first 90 days with us.

Not a pitch deck. Not a hope deck. A concrete operational roadmap.

Days 1–30

Full Operational Audit

We walk every department, review every revenue line, interview key staff, and audit the guest journey from booking to checkout. You receive a written assessment — honest about what is working and what is not.

Days 31–60

We Implement

New SOPs, pricing strategy, distribution setup, team structure. No waiting for quarterly reviews. Changes happen in real time.

Days 61–90

Results Are Visible

RevPAR improves. Guest review scores move. Staff have clarity. You can see the difference — before we ask you to sign anything long-term.

We offer a 90-day pilot for qualified properties. No long-term commitment required.

The pain we solve

Sound familiar?

If you've ever felt stuck between expensive brand mandates and unreliable local operators, you're not alone. We built THG because we saw the same frustration across dozens of hotel owners in Asia and the Middle East.

The solution? A partner who runs hotels, protects your investment, and puts their own capital on the line. That's us.

Understanding hotel owner challenges
01

The big brands want 200 keys and a 15-year contract. You have 60 rooms and need results in 12 months.

We operate independent hotels to institutional standards — without the franchise fee, the brand mandate, or the 15-year lock-in.

02

Your operator sends monthly reports. Your revenue is still falling.

We have managed front desks at 2am, fired staff who were stealing, and rebuilt RevPAR from the floor up. Reports don't run hotels. We do.

03

Your current manager earns their fee whether you profit or not.

Our fee structure is performance-linked. We co-invest our own capital alongside yours. Our income goes up when yours does. That is the only alignment that matters.

What We Do

Six verticals.
One aligned partner.

We operate across the full hospitality spectrum — from day-to-day management to complex ownership structures.

01

Hotel Operations Management

02

Asset Management & Advisory

03

Branded Residence Management

04

Fractional Ownership Structures

05

The Tara Members Club

06

Co-Investment & GP Partnership

Your Journey

What happens when
you call us.

Here is exactly what happens in the first 90 days — then how your asset appreciates over time.

You Call Us

No pitch. No deck. Rana reviews your asset and tells you exactly what he would do in the first 90 days — specifically, not generically.

leads to

We Take Over Operations

Your brand stays on the door. Our standards, systems, and team run everything behind it. You start seeing the numbers change.

results in

Your Asset Appreciates

Better operations, better reviews, better RevPAR. We prepare the asset for its next chapter — whether that's a sale, a refinancing, or a long-term hold.

opens

You Decide What's Next

Some owners bring us in as a co-investment partner. Some open the door to fractional ownership or branded residences. The relationship deepens on your terms.

and the

Partnership Expands

Whether through asset management, co-investment, or the VASSA brand, we grow alongside your success.

continues

Long-Term Alignment

Our fee is performance-linked. We co-invest our own capital. Your success is our success.

Branded Residence Management

Institutional quality.
Three models.

Model I

White-Label Management

Your brand, our operational excellence. We run the entire residential experience — from concierge services and housekeeping to F&B, owner relations, and financial reporting — invisibly behind your brand identity. Ideal for developers who want five-star standards without building an in-house hospitality team.

Custom Brand SOPOwner RelationsRevenue OptimisationInvisible Backbone
Model II

Condo Hotel Model

Residents enjoy ownership while the asset performs as a hotel. We manage the rental programme, pool agreements, unit allocation, and guest experience — balancing owner lifestyle benefits with investment returns. A proven structure across Singapore, Dubai, and the Mediterranean.

Rental Pool ManagementOTA DistributionOwner Priority StaysProfit Participation
Model III

Vacation Ownership

Time-based ownership structured for maximum flexibility and transferability. We design the points architecture, legal framework, and exchange network — then operate the inventory with the discipline of a four-star hotel chain. Members buy an experience, not just a property.

Points ArchitectureExchange NetworksResale FacilitationLifestyle Programming
Luxury branded residence interior with panoramic views

Why Branded Residences

The fastest-growing segment in luxury real estate.

Branded residences command 20–35% premiums over comparable unbranded product, and owners benefit from professional management without sacrificing personal use. We deliver the operational rigour that sustains that premium — long after the developer has exited.

35%
Average price premium
Faster absorption rate
92%
Owner retention rate
6
Markets we operate in

Why THG for Residences

We've sat on both sides of the table — as operators managing branded residences for global flags, and as advisors protecting owner interests. That dual perspective means we structure agreements that work for developers, owners, and guests simultaneously.

Fractional Ownership

Own the extraordinary.
Share the burden.

We are rolling out a structured fractional ownership programme for landmark heritage properties — historic residences, palaces, estates, and other sovereign hospitality assets across Europe, the Middle East, and Asia that were previously inaccessible to private investors. Each property is individually structured, legally compliant, and professionally managed by THG.

Legal Clarity

Every structure is designed with clean title, defined exit mechanisms, and jurisdiction-appropriate SPV vehicles from day one.

Managed Returns

THG operates each asset professionally, generating income during periods of non-occupancy and protecting long-term capital value.

Lifestyle Access

Fractional owners receive priority access to their property alongside reciprocal privileges at the wider THG portfolio.

Transparent Reporting

Quarterly financial reporting, annual property reviews, and an owner portal that shows exactly how your asset is performing.

Request Programme Details

Ownership Tiers

Heritage Entry

1/16 Share
  • 3 weeks guaranteed occupancy per year
  • Access to exchange network
  • Pro-rata rental income participation
  • Members Club Silver membership included
Most Popular

Heritage Select

1/8 Share
  • 6 weeks guaranteed occupancy per year
  • First priority on new properties
  • Enhanced rental income participation
  • Members Club Gold membership included
  • Dedicated owner relations manager

Heritage Founding

1/4 Share
  • 12 weeks guaranteed occupancy per year
  • Naming input on interior curation
  • Superior rental income participation
  • Members Club Platinum membership included
  • Seat on property advisory committee
  • Pre-launch access to future opportunities

Opening portfolio includes heritage properties across Spain, the GCC, and Southeast Asia. All structures are jurisdiction-compliant. Private briefings available to qualified investors.

Exclusive private members club lounge
The Tara Members Club

A private circle for
serious principals.

The Tara Members Club is not a loyalty programme. It is a curated community of hotel owners, family offices, developers, and hospitality investors who share access to proprietary deal flow, exclusive lifestyle privileges, and each other's networks.

Membership is by introduction only. Active members receive early access to THG investment opportunities before they reach market — including fractional properties, co-investment rounds, and distressed hotel acquisitions at institutional terms.

Silver

  • Portfolio updates
  • Member events
  • Lifestyle benefits
  • Preferred rates

Gold

  • Deal flow access
  • Rana direct line
  • Co-invest rights
  • Private briefings
  • Reciprocal stays

Platinum

  • Pre-launch exclusives
  • Advisory board seat
  • GP co-invest rights
  • Portfolio reviews
  • Global concierge
  • Exit facilitation
Request Membership Information

Proprietary Deal Flow

Members see investment opportunities before they are presented to the broader market — including off-market hotel acquisitions and fractional launch allocations.

Lifestyle Portfolio

Preferred rates and priority booking across THG-managed properties, plus reciprocal arrangements with curated partner hotels and residences worldwide.

Private Events

Intimate dinners, site visits, and investment forums in Singapore, Dubai, and London. The conversations that matter happen in the room.

Cashbackgold Benefits

Integrated loyalty rewards through our award-winning blockchain travel platform — the World Travel Tech Awards 2022 winner — embedded into every stay.

Network Access

Direct introductions to our institutional investor network, family office relationships, and sovereign wealth contacts across Asia and the GCC.

GP Co-Investment Rights

Platinum members may invest alongside THG at the GP level — the same economics we receive — in selected fund vehicles and direct deals.

Core Services

Four ways to
work with hotel owners.

Start where you need us most. Many clients begin with one service and grow into all three as we build trust together.

I

We Run Your Hotel

Hand us the keys. We take over daily operations, improve guest satisfaction, and grow your revenue — while you focus on what matters to you. Full accountability, no excuses.

Performance-based: we earn more when you do.

II

We Protect Your Investment

Already have an operator? We represent your interests, hold them accountable, and ensure every dollar spent improves your asset value. Strategic planning with exit in mind.

Aligned with your success on exit.

III

We Invest Alongside You

Looking for a capital partner who truly understands hotels? We co-invest our own money and bring institutional investors who trust our track record. Same team, bigger opportunities.

We only win when you win.

IV

We Operate Under Your Brand

White-label hotel and residence management. Your brand stays front. Our systems, standards, and people run the operation invisibly behind it. No franchise fee. No flag on your roof. Just institutional quality delivered under your name.

Perfect for developers and branded residences.

We bring you guests Booking.com cannot.

Every property we manage is listed on StunningClub — our private travel members club with 100+ vetted high-spending members across the GCC, Singapore, and India. Members book directly. No OTA commission. No rate undercutting. Guests who stay longer, spend more, and return. This is a distribution advantage no other independent operator in the region offers.

Direct booking luxury guests
Zero OTA commission
Higher spend per visit

Your Choice

Your brand or ours — you choose.

A
Keep Your Brand

White-Label Management

We operate as your management partner. Your name stays on the door. Our systems, standards, team, and processes run everything behind the scenes. Guests experience your brand. You keep the equity in your name.

Your brand identity
Our operational excellence
No franchise fees or mandates
Ideal for boutique hotels and residences
B
Adopt the VASSA Brand

The VASSA Collection

VASSA is a design-led wellness hospitality concept — born from Elena Vassa's fashion house, built around minimalism, longevity, and conscious luxury. If your property suits the philosophy, we can onboard you into the VASSA Collection with a full franchise framework and operational support.

Established brand identity
Design and wellness framework
Full operational support from THG
Global franchise expansion opportunity
Leadership

The track record
behind the offer.

Rana Mukherji - Managing Director & Founder

Rana Mukherji

Managing Director & Founder

14 years with Fairmont Raffles International — pre-openings, turnarounds, and P&L rescues across Dubai, South Africa, Kenya, and Canada. General Manager of branded residences on the Palm Jumeirah. Operational stewardship of sovereign estates across the UAE. Now available as your white-label operator.

Ultra-Luxury OperationsSovereign AssetsTravel Tech FounderForbes FeaturedTalan Capital PartnerME CEO of the Year 2023Most Influential CEO Dubai 2025

Selected career milestones

1998–2002

Foundational training at two of India's most exacting luxury properties. Oberoi's operational discipline and Regent's UHNW service culture remain the baseline for everything that followed.

2002–2006

Pre-openingHandpicked for the founding pre-opening team of Fairmont's Middle East flagship. The property won Best Hotel of the Year 2004 globally.

2007–2009

Pre-openingWrote the original bespoke service SOPs and guest experience protocols that launched the Raffles brand in the Middle East. The property subsequently reached #1 on TripAdvisor.

2009–2012

Hotel Manager across two of Africa's most iconic luxury heritage properties. Achieved the global FRHI Service Excellence award during this tenure.

2012–2014

TurnaroundDeployed as a turnaround specialist. Engineered a 560% increase in Gross Operating Profit through commercial restructuring, lean labour models, and a pivot to high-margin revenue.

2014

StabilisationDeployed as a senior strategic task force lead to conduct a full operational reset. Restructured department workflows to restore 100% brand standard compliance.

2014–2016

Concluded 14-year Fairmont Raffles tenure as Director of Operations. Optimised the complex transit-luxury guest experience. Completing a global circuit: Middle East → Africa → Canada.

2016–2018

ResidencesGeneral Manager across IFA's Palm Jumeirah portfolio — the direct precursor to THG's branded residence management offer. Directed pre-opening of Balqis Residence (120 luxury serviced apartments), managed private owner inventory, and drove 12% portfolio yield increase.

2018–2024

FounderFounded GoldBck — World's Best Blockchain Travel Loyalty Programme (2022, 2019, Forbes 2018). Provided owner representation and fiduciary advisory to institutional hotel owners across EMEA.

2024–2025

SovereignTotal operational stewardship of a prestigious portfolio of sovereign estates across the UAE. Managed multinational specialist team, diplomatic events, and multi-million dollar annual CAPEX.

2025 →

Now28 years of operational depth — pre-openings, turnarounds, residences, sovereign estates — as a white-label hotel and residence management group. Available to independent hotel owners, developers, and family offices.

What People Say

Earned trust.
Honest words.

"

Rana's unwavering passion, visionary outlook, and significant contributions to the hospitality industry make him an exceptional leader. His resourcefulness in generating innovative ideas went beyond theory — he demonstrated how to translate those ideas into actionable steps.

Crescence Karanja

Former Colleague, Fairmont Hotels

"

I have had the pleasure to work with Rana when he was Director of Operations at Fairmont Zimbali, which I asset managed on behalf of the owner. Rana is really passionate about the hospitality industry, commands respect from his peers, is solutions oriented, and will knuckle down to get the job done.

Bernard Forster

Asset Manager

Global presence

Structured for cross-border deal flow.

Each office serves a distinct function in the capital structure and deal pipeline.

Singapore office location

Singapore

Headquarters & Fund

Dubai office location

Dubai

GCC Operations

London office location

London

Capital Markets

Luxembourg office location

Luxembourg

Fund Structuring

Spain office location

Spain

Mediterranean Assets

Professional meeting

Qualification

We are the right partner if...

If three or more of these resonate with your situation, the conversation will be worth your time.

Your hotel has 30–300 keys and operates independently

You are not currently under a major international brand agreement

Your RevPAR or occupancy has declined in the past 12 months — or plateaued

You want institutional operational quality without a 15-year franchise commitment

You are open to a performance-linked management fee structure

You are a developer with a residential project that needs hotel-grade management

Tell us about your property

Personal review and response within 48 hours.